"...Imagine the ability to place an imaging chamber around an entire community.

"...Imagine the ability to place an imaging chamber around an entire community. Imagine the ability to record and display nearly every facet and dimension of behavior, communication, and social interaction among the members of the said community. Moreover, envision being able to conduct interventions in the community, while measuring their effect—by both automatic sensor tools as well as qualitative assessment of the individual subjects. Now, think about doing this for an entire year, while the members of the community go about their everyday lives." - http://stopthecyborgs.org/2013/04/24/social-fmri-investigating-and-shaping-social-mechanisms-in-the-real-world/
http://stopthecyborgs.org/2013/04/24/social-fmri-investigating-and-shaping-social-mechanisms-in-the-real-world/